Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks' nearly 40,000 locations are looking to provide a cozier feeling while cutting waste with new sustainable ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Café company Starbucks seems to have good news for customers. Starting January 27, 2025, café-goers can enjoy free refills in ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

“Today, I’m making a commitment: We’re getting back to Starbucks,” he wrote. “We’re refocusing on what has always set ...