Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.
Names on cups, free refills and a condiment bar. What to know about Starbucks' new initiatives
Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...
Starbucks is cutting 30% of its menu
Starbucks is set to eliminate a significant number of drinks and food options after its CEO said the chain’s menu had become ...
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Starbucks brings back condiment bar, free refills for some drinks
Starbucks customers will notice some changes brewing. Starting Monday, stores are bringing back the condiment bar and offering free refills of certain drinks for for dine-in customers.
Starbucks brings back free refills for these customers
If just one cup of coffee doesn’t quite cut it for you, here’s some news that will help get more caffeine flowing through ...
Starbucks CEO Brian Niccol raked in $96 million for four months of work
Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — ...