The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

This year, Starbucks is getting in on the moment with a promotion that is as simple as it is brilliant. The coffee giant announced its “Starbucks Monday” promotion, offering a free tall hot or iced ...

Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...

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