There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...

Starbucks (SBUX) is striving to brew up a comeback. The Seattle-based coffee giant is expected to post its first quarter ...

Last year, on a podcast, Schultz, who is no longer Starbucks’ CEO but is still a major shareholder, described the scene as “a ...

Starbucks said its new code of conduct matched those of other big retailers. The Associated Press reached out to several ...

Need a break? Play the USA TODAY Daily Crossword Puzzle. You must order something to hang out at Starbucks or use the coffee store's Wi-Fi and restroom. The code of conduct also bans ...

Starbucks also will display the code of conduct in stores to ... “We will ask anyone not following this code of conduct to leave the store and may ask for help from law enforcement ...

Starbucks officially closed its premises on 64 Scotch Street in April 2018, and was completely absent from the city until November 2022, when the company opened a store and drive-thru at Kingstown ...