There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Key Takeaways The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

North American transactions fell 5% in 2024. Analysts expect same-store sales to decline 4.8% when Starbucks reports earnings ...

Last year, on a podcast, Schultz, who is no longer Starbucks’ CEO but is still a major shareholder, described the scene as “a ...