I think the Cybertruck can be officially considered a flop now,” Karl Brauer, an analyst at iSeeCars told Automotive News. “Remember, this was going to be Tesla’s F-150.

Tesla is discounting Cybertrucks on its website as registration data shows cooling sales for the pickup that was supposed to take on the gasoline Ford F-150 and Chevrolet Silverado.

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.