The trend is more of a challenge to see how much you can transform yourself into someone unrecognizable. Trends like this are a great way to get people out of their usual routines and play around with ...

Trend alert: KATSEYE member Manon Bannerman is inspiring a major beauty movement. Some celebrities become known for a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

Hailey Bieber just dropped a full face makeup routine in a 15-step tutorial on TikTok and all the girlies need to take notes ...

Since TikTok has been (temporarily) saved from a national ban, there's no better time than now to use the app to improve your ...

TikTok's latest viral beauty tutorial is less based on technique as it political satire. See how users are poking fun at conservative politics through makeup.

With the Supreme Court expected to uphold a ban on the wildly popular social-media app, one Bazaar editor considers how ...

Now, in an act of defiance against the United States government, which has deemed TikTok a possible threat to national ...

TikTok is great for first-person reviews of beauty and skincare products, but working out which trends really work and which ...

Get it from Amazon for $24.99+ (available in five styles). This toothbrush is also formulated with nano-silver, which may ...

An impressive deal is the stylish 14-piece SheOnly makeup brush set, which has been given a remarkable price reduction. Once costing £38, it now comes with a fantastic 68% off, making it ...