Influencers known as guntubers are delving into the world of firearms, showing viewers everything from how to shoot to how to modify an AR-15.

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

Creators, influencers, celebrities ... YouTube is most known for its long-form video content, YouTube launched YouTube Shorts as a short-form video option in 2021. As of 2023, YouTube Shorts ...

Influencer results and sales will decouple. After a few years in which everyone went crazy over 15-second TikTok videos, ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

Kristen Stewart and Steven Yeun carry the weight of the new science fiction romance film "Love Me." But they're not able to ...

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the ...

At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users. (For comparison, the U.S.

"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...