Disney reported their new global ad tech stack has deliver to 157 million global active ad viewers on Disney+, Hulu and ESPN+ and this wouldn't be at all possible, without the support of their ...

One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...

CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES ...

Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity ...

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their ...

Newly published research, conducted by GenZ Insights, affirms the in-app short-form content opportunity for media companies and streamers ...

FuboTV, the leading sports-first live TV streaming platform, announced the availability of four new interactive CTV ad formats to further drive audience ad engagement. The personalized and dynamic ...

The convergence of advanced technology and the growing influence of big tech has set the stage for 2025 to become a pivotal year for businesses. As industries evolve, companies must break free from ...