5 years ago we committed to 2 office days a week. Regretfully few copied us
What if the middle-ground in the remote work v office debate isn’t an unhappy compromise for all parties but instead the ...
Arthur Sadoun on Publicis Groupe becoming advertising’s biggest holding company (for now)
The agency chief opens up to The Drum about its road to the top, his plan to remain dominant despite the Omnicom juggernaut ...
‘An industry on the brink of a major shake-up’: Ad execs on the year ahead in M&A
After a gargantuan merger last year, the ad industry has started 2025 with more signals of consolidation. For this week’s ...
A human approach to B2B marketing can breathe new life into customer relations
B2B brands have to work hard to beat off competition. Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights ...
Why nostalgia is already winning at Super Bowl LIX
From heartfelt callbacks to pop culture touchstones, this year’s Big Game advertisers are proving that sometimes, looking ...
‘It’s attracting staff and clients’: Publicis on Working With Cancer initiative 2 years on
The company has $20m in donated media for a campaign that encourages people to take time out of work to attend vital cancer ...
Sir Martin Sorrell on AI, advertising and the coming ‘shock’
The Drum editor-in-chief Gordon Young has already interviewed Sir Martin Sorrell three times this year, each with its own ...
A reminder that packaging is part and parcel of truly great brands
Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...
Is being the ‘underdog’ enough for Under Armour to arm itself against Nike & Adidas?
Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...
Advertisers want independent verification in OOH
As advertisers increase their spend in the OOH industry, they increase their demand for independent verification. Similarly, ...
Can AI creative ever inspire us like human-based creativity?
At The Drum Predictions event, an Oxford-style debate saw an impassioned discussion between two teams of industry heavyweights on whether artificial intelligence can match or even surpass human ...
Ad of the Day: Javier Bardem takes a break from being evil in Uber Eats spot
The work from Mother in London was directed by David Shane and sees Bardem let his hair down instead of worrying about ‘world ...