Pull-Ups animates potty training reality to reach millennial, Gen Z ...
Dec 16, 2024 · A 30-second spot features Terd and Yureen and ends with the long-running “I’m a big kid now” jingle.The full 360-degree campaign is running across linear TV, connected TV, online video, retailer platforms and audio but places a large emphasis on social media platforms including Meta, TikTok and Pinterest.
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
Digital Marketing News | Marketing Dive
Jan 13, 2025 · Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Monopoly Go! looks to stay on top with star-studded campaign
Nov 21, 2024 · Dive Brief: Mobile game Monopoly Go! is highlighting the social aspects of its gameplay in a star-studded global campaign, per details released by the game’s maker, Scopely.; The campaign, the first for the popular mobile game, features actors Jason Momoa, Keke Palmer and Chris Pratt as themselves and Will Ferrell as the voice of the iconic Mr. Monopoly.
Campaign Trail: Olipop gets in on holiday cheer with stop-motion …
Dec 20, 2024 · There’s arguably no holiday tradition more beloved (or more divisive) than the Christmas movie.The genre has been a theatrical staple since the Silent Era, whether featuring Santa, Scrooge or misunderstood characters who just want to get in on the seasonal cheer, like the titular star of “Rudolph the Red-Nosed Reindeer” or Jack Skellington from cult-favorite “The Nightmare Before ...
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
Amex keeps focus on younger customers | Marketing Dive
Dec 16, 2024 · The strategy seems to be paying off.Spending by Gen Z and millennials on Amex cards was up 12% in the third quarter this year, compared to the same period in 2023, whereas spending by Gen X grew 4%, and spending by baby boomers was flat for the same time period.. On another front, Squeri was asked about his expectations for taxes and regulation under the incoming Trump administration and he ...
New brands jump at endorsement deals with influencers, …
Sep 30, 2024 · The “2024 Celebrities & Influencer Report” from SponsorUnited evaluated over 650 brands and 1,350 deals. The report also evaluated 3,000 celebrity and influencer posts made between Sept. 3, 2023 and Sept. 2, 2024.
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty ...
Sep 3, 2024 · Dive Brief: Maybelline New York is bringing back “Maybe It’s Maybelline” as a jingle tailored to social media, according to a press release. The modernized “Maybe It’s Maybelline” attempts to capture the spirit of New York City and a sense of inclusivity and uplift.