Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. They’re known as ‘digital natives’—the first generation to grow up with the internet.

In summary, a typical Gen Zer is a self-driver who deeply cares about others, strives for a diverse community, is highly collaborative and social, values flexibility, relevance, authenticity and non-hierarchical leadership, and, while dismayed about inherited issues like climate change, has a pragmatic attitude about the work that has to be done to address those issues.

Generation Z was born between 1997 and 2012 after the Millennial generation and before Generation Alpha. The oldest of this generation are reaching their late 20s in 2024. Many of them are out of college, getting married, and starting families. The youngest may be as young as 12. They're commonly referred to as "Gen Z" or "Gen Zers."

Generation Z is the first generation to have grown up entirely in the digital era. They have been exposed to technology from an early age, seamlessly adapting to smartphones, social media platforms, and a hyper-connected lifestyle.

Members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet. They are also digital natives who have little or no memory of the world as it existed before smartphones.