ExchangeWire: Data-Driven Advertising and Marketing Technology
News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription.
2025 Predictions: Policy & Regulation - ExchangeWire.com
Jan 2, 2025 · As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing the reporting of carbon emissions, staying up to date with decisions from various administrations is vital.
2025 Predictions: Contextual Advertising - ExchangeWire.com
Dec 18, 2024 · Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with contextual advertising emerging as a cornerstone of digital ...
2025 Predictions: Innovation - ExchangeWire.com
Dec 11, 2024 · As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. We asked the industry what key innovations they think are set to shape 2025 and beyond.
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
About us - ExchangeWire.com
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
Programmatic Trends & Predictions for 2025: Industry Experts …
Jan 7, 2025 · Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025.. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations.
ExchangeWire Industry Review 2024: An Era-Defining Year
Jan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
About - ExchangeWire.com
About. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
ExchangeWire Industry Review 2023 - ExchangeWire.com
May 25, 2023 · Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year.