10 marketing predictions for 2025 as new era of productivity dawns
Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …
7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the …
Digital Marketing News | Marketing Dive
Jan 16, 2025 · Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, …
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original …
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt …
Dove shreds toxic New Year’s resolutions in latest body …
Jan 3, 2025 · Dive Brief: Dove unveiled its first body confidence program for women, timing the launch to the period when many set New Year’s resolutions that focus on weight loss, dieting …
Heineken 0.0 looks to destigmatize abstaining from alcohol
Jan 6, 2025 · Dive Brief: Heineken launched a global integrated Dry January campaign last week informed by company research indicating many consumers feel stigma around choosing a …
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January …
Snap helps brands streamline creator partnerships with new …
Oct 19, 2023 · Dive Insight: With the launch of Creator Collab Campaigns, Snapchat is attempting to shore up additional advertiser interest at a time when influencer marketing is growing …
Nike shifts more performance dollars to brand building as part of …
Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when …