Buff 'Duracell Scientist' Debuts In Holiday Campaign
by Les Luchter, November 4, 2024 ; Duracell’s annual holiday ad campaign, debuting today under the tagline “Built Different,” is the first to focus on “Power Boost,” the battery brand ...
MediaPost - News and Conferences for Media, Advertising and …
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...
Holding Co. Consensus Revised Upward This Year And Next
Dec 9, 2024 · IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlook by Dentsu, while Publicis' Zenith has discontinued public reporting. The new Big 3 consensus: …
Media Alliance Labels Google Updates 'Reckless,' Calls For …
Dec 3, 2024 · The News/Media Alliance called on the DoJ and FTC to take immediate action to end Google's recent policy change that it believes puts legitimate, reliable media properties at …
'New' Omnicom Would Be Global, NA Billings Leader
Dec 9, 2024 · Combined, the companies have total global billings of $71 billion for this year, with Omnicom Media Group accounting for $44.8 billion and IPG's Mediabrands accounting for …
Colorado Warns Against High-Concentration Cannabis
by Les Luchter, December 10, 2024 ; Colorado, which became the first state to legalize cannabis in 2013, is now also first in calling out the health risks of high concentrations of THC, pot’s ...
X Marks The Spot: Meta Capitulates, Ends Fact-Checking
4 days ago · Events Home 2024 Events Calendar 2025 Events Calendar Upcoming Events Marketing: Politics January 16, 2025, Washington DC Agency of the Year January 29, 2025, NYC
TV Award Shows' Pitfalls: Flat Comedy, Boycotts, And Slapping
5 days ago · Recently Concluded Performance Marketing Insider Summit December 11 - 14, 2024, Deer Valley Email Insider Summit December 8 - 11, 2024, Deer Valley
Google OS For TV Will Summarize The News 01/07/2025
4 days ago · Google has unveiled the latest version of its TV operating system integrated with its Gemini AI assistant. Gemini supports the feature, News Brief, unveiled at CES 2025.
Matea Gold Named As Washington Editor By 'The New York Times'
by Ray Schultz, December 9, 2024 ; Matea Gold, a managing editor at The Washington Post, has been hired by The New York Times as Washington editor.